Filmhouse Group
5 Weeks
Product Design
About
Filmhouse, a popular cinema brand, sought to enhance its customer experience by introducing an efficient and user-friendly online booking system. My role was to design the web app and integrate it seamlessly with their existing website, allowing patrons to easily browse movie schedules, select seats, buy concessions, and complete bookings online.
The Challenge
Filmhouse faced challenges in providing a convenient and intuitive online booking experience for its customers. The existing website lacked a dedicated booking system, resulting in a fragmented user journey and a missed opportunity for increased ticket sales. We aimed to streamline this process, ensuring a smooth transition from website exploration to ticket purchase.
Objectives
Develop a user-friendly online booking system integrated seamlessly with the existing website.
Enhance the website’s visual design to align with the cinema brand’s aesthetic and improve overall user experience.
Implement features such as real-time movie schedules, and secure payment options.
Ensure responsiveness across various devices for a consistent experience.
Solution
1. Responsive Website Redesign: Conducted a thorough analysis of Filmhouse’s brand identity and user preferences, leading to a website redesign. The new design incorporated modern aesthetics, intuitive navigation, and responsive elements for optimal viewing across devices.
2. Seamless Online Booking Integration: Designed & Developed and integrated a custom online booking system, allowing users to effortlessly browse movie schedules, select preferred seats, and complete secure transactions – all within the Filmhouse website. The integration also facilitated real-time updates on seat availability.
3. User-Friendly Seat Selection: Implemented an intuitive seat selection feature, providing users with interactive seating maps for each screening. This feature allowed patrons to choose their preferred seats, enhancing the overall booking experience.
4. Real-Time Movie Schedules: Integrated a dynamic schedule system that provided users with real-time information on movie timings, ensuring accuracy and reliability. Users could easily plan their cinema visits based on the most up-to-date schedules.
5. Secure Payment Options: Ensured secure and seamless payment processing by integrating trusted payment gateways, instilling confidence in users during the online booking process.
Results
The redesigned website received positive feedback for its modern aesthetics and improved user experience.
The online booking system led to a significant increase in ticket sales, with a notable uptick in online reservations.
User engagement improved as users appreciated the convenience of browsing schedules, selecting seats, and making secure payments seamlessly on the website.
The responsive design contributed to a consistent and enjoyable experience across various devices, catering to the diverse preferences of Filmhouse Cinemas’ audience.