About
Germinal is a leading player in the venture capital space, specializing in incubating and investing in startups based in Africa, dedicated to transforming sanitation and water hygiene worldwide. With a mission to address global challenges related to clean water access and sanitation, the firm supports innovative startups with disruptive solutions.

The Challenge
The client sought a comprehensive brand design overhaul to reflect its commitment to innovation, sustainability, and global impact. The goal was to create a brand identity that would resonate with both entrepreneurs and potential investors while showcasing the firm's expertise and dedication to advancing sanitation and water hygiene technologies.

Research and Discovery

Industry Analysis
Conducted an in-depth analysis of the sanitation and water hygiene sector to understand key trends, challenges, and opportunities.

Competitive Landscape
Studied competitors and identified unique selling points that would set Germinal apart.

Target Audience Profiling
Defined primary and secondary target audiences, including startups, entrepreneurs, and potential investors.

The visual language for Germinal is a strong reference to minimalism. I further developed visually compelling print advertisements for industry publications and newspapers, effectively conveying Germinal's leadership in driving innovation within the sanitation and water hygiene sector. The advertisements emphasized the firm's commitment to sustainable solutions and positive global impact.